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Cash Net Proceeds

Cash net proceeds represent the actual cash received from each sale after accounting for marketplace fees, reserves, payout timing, VAT flows, and other cash adjustments.

Why It Matters

•Reveals the difference between accounting profit and real cash inflow.
•Essential for understanding liquidity and short-term financial capacity.
•Shows how marketplace settlement structures impact working capital.
•Critical for comparing SKUs in VAT jurisdictions where cash flow and profit diverge significantly.

Connection to Capital

Cash net proceeds determine when capital returns, shaping cycle speed and the ability to reinvest in the next purchase order.

Related Terms

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